PROGRAMME
Day 1
Wednesday, 8 October 2025
8:00–08:30
Arrival
8:30–09:00
Introduction: Key strategic directions
Tatjana Škof Rakovec
9:00–10:00
Remote communication to HCPs
Marta Mohar, Urša Krese
10:00–10:30
Break
10:30–11:30
Remote communication to HCPs
Marta Mohar, Urša Krese
11:30–12:00
Digital analytics
Urša Krese, Jan Irman
12:00–12:30
Lunchbreak
13:00–14:30
Evaluation of digital projects
Helena Tušek
14:30–15:00
Break
15:00–16:00
Practice sharing
Doris Krivić
16:00–16:15
Conclusions of the day
Day 2
Thursday, 9 October 2025
8:00–08:30
Arrival
8:30–10:00
Navigating AI safely
Maja Zupančič, Miha Kodrič, Simon Pavlin
10:00–10:30
Break
10:30–12:00
News and novelties
12:00–13:00
Lunchbreak
13:00
Team-building
20:00
Closure of the event and conclusions of the day
SPEAKERS
Tatjana Škof Rakovec
Key strategic directions
This presentation will outline the main strategic guidelines shaping our work. We will explore key priorities, goals, and the core principles driving our actions.
Marta Mohar, Urša Krese
Remote communication to HCPs
This session covers planning HCP communication at HQ and local levels, highlighting MDMA–BM collaboration. Markets will share learnings and challenges in multichannel campaigns, from planning to execution, including remote channel integration, debates, and experience sharing.
Urša Krese, Jan Irman
Digital analytics
Digital marketing enables real-time optimization of our activities, which is why accurate reporting and continuous monitoring of analytics are crucial. In this presentation, we’ll briefly explore key developments and the most important topics related to digital analytics at Krka.
Helena Tušek
Evaluation of digital projects
This workshop focuses on analyzing the process of setting up websites used for advertising Krka products. It will be a hands-on session with active participation in group work. Together, we will evaluate current practices, identify key challenges, and develop actionable conclusions.
Doris Krivić
Practice sharing
We will explore event organization through real-life examples, analyzing structure, goals, audience, planning, execution, follow-up, results, and future plans. Special focus will be on collaboration with BM during preparation and implementation phases.
Maja Zupančič, Miha Kodrič, Simon Pavlin
Navigating AI safely
Security, Confidentiality, and Ethics in the Age of Copilot: a session on security, confidentiality, and ethics in everyday use. We’ll dive into Copilot and explore how to leverage AI responsibly within the company, ensuring innovation while protecting trust and compliance.
TEAM-BUILDING
Team-Building Activity – Choose Your Adventure!
You have two great options:
- Cooking Class
Learn to make a traditional Slovenian flatbread in a fun, hands-on workshop.
- Adventure Park
Enjoy light outdoor challenges above ground—fun and exciting!
Please sign up and let us know your choice!
This link is only active if you are connected to Krka's network and will not work from your mobile phone.
